Ecommerce Experience Designer & Growth Partner
I’m Josh Moscatello, and I help brands grow with smart strategy, standout user experiences, and systems built to scale. All without losing the creative edge.
Recent Clients
Brick Mill Furniture
Brick Mill Craft Furniture was looking to grow quickly and needed a more scalable, streamlined online presence. One that could support sales growth while staying true to their handcrafted brand. I worked across their website, sales processes, and marketing systems to improve performance, enhance customer experience, and create more opportunities for engagement and conversion.
Role
Website and Brand Experience
Content & Engagement
Sales Process Optimization
Team Training & Adoption
262% increase in web traffic
296% increase in sales
Included in Inc 5000’s Fastest Growing Company 2025 List
Alderfer Lumber
Alderfer Lumber needed a more modern and effective digital presence. One that matched the quality of their work and made it easier for customers to engage. My focus was on rebuilding the website, creating high-quality content, and implementing a new communications system that improved customer interaction and internal efficiency.
Role
Website Rebuild
Content Creation
CommunicationSystem Implementation
UX-focused website
22% AOV Growth YOY
Beam & Baron
Beam & Baron was starting from scratch. No site, no products online, no clear brand identity. I partnered with the team on day 1 to build the entire digital foundation, from branding and ecommerce setup to product organization and sales strategy. The goal was to create a seamless, elevated experience for customers while giving the internal team the tools they needed to grow.
Role
Website build & Ecommerce
Brand Identity
Sales Strategy & Tools
Launched a fully custom ecommerce
brand
Grew to significant revenue momentum in under four months, with triple-digit MoM increases
Onda Alta
Opening soon in Manhattan, Onda Alta is an upscale Italian restaurant with bold ambitions. Blending coastal influences, refined culinary technique, and a storytelling-driven dining experience with its sights set on Michelin recognition. As they prepare to launch, Onda Alta needed a digital presence that matched the sophistication of the brand, helped communicate their vision, and supported guests in discovering, connecting with, and booking the restaurant. I worked across their website, digital strategy, and email ecosystem to help establish a strong foundation for launch, ensuring their online experience reflected the elegance and intention of the restaurant itself.
Role
Website Design & Launch Experience
Digital Marketing Strategy
Email Strategy & Automations
A polished, modern digital presence that reflects the quality of the brand
Clear guest journey supporting exploration, connection, and reservations
Automated email communications supporting engagement and booking consistency
Strategic guidance to confidently launch digital marketing efforts
Voquee
Voquee is a video testimonial platform designed to help ecommerce brands collect and display authentic customer reviews. By allowing customers to leave text or video testimonials in a single click, Voquee streamlines the feedback process and helps brands share real human stories that build trust and credibility.
Role
Website Design & Launch Foundation
Brand Identity & Positioning
Defined brand voice, tone, and positioning for market entry
Created a strong digital identity aligned with trust, simplicity, and growth
Danner Furniture
Danner Furniture is a modern, design-forward furniture brand focused on craftsmanship, quality materials, and a premium customer experience. As the company looked to grow, they needed a more strategic digital foundation. One that not only showcased their product line effectively, but also streamlined the buying journey, strengthened customer trust, and created clearer systems behind the scenes to support scaling revenue.
Role
Website Optimization & Ux
Email Strategy & Automation
SEO Improvements
277% growth in revenue
218% increase in sales
Experience
Over 10+ Years of
Experience
After graduating from school, I spent time traveling and working, not just to see new places, but to figure out who I was and what I wanted to build. I eventually found myself working in sales, but the day-to-day routine left me feeling boxed in. I knew I wanted to do more than just sell, I wanted to help businesses grow. So I started working with small teams and individuals, helping them sharpen their strategy, connect with their audience, and scale with confidence.
Up to
282% Growth YOY
250+
Clients
Inc 5000
Growth Partner
What Clients Say
Ready to Grow Your Brand?
Let's discuss how we can work together to scale your ecommerce business with strategy, design, and systems that actually work.