Helping Ecommerce Brands Build Stronger Foundations
Through customer experience, email systems, operational workflows, and ecommerce strategy, I help growing brands create more structure, clarity, and momentum.
Selected Projects
Ecommerce Website Design • Customer Journey Mapping • Systems & Automation
Challenge
Beam & Baron was a new business entering the reclaimed building materials market. With no existing website, ecommerce platform, or operational systems in place, the company needed a complete digital foundation that could support launch and future growth.
Approach
Working closely with the founder, I helped translate the vision for the business into a functional ecommerce experience. This included website design and development, brand presentation, ecommerce setup, customer journey planning, email configuration, automation workflows, content creation, and foundational business processes.
Outcome
Beam & Baron launched with a professional digital presence and the operational systems needed to support growth. The result was a scalable foundation that improved customer experience, streamlined day-to-day operations, and positioned the business for long-term success.
Website Design • Reservation Systems • Email Automation • Launch Strategy
Challenge
Onda Alta was preparing to launch a new restaurant and needed a digital presence that reflected the quality of the dining experience. In addition to establishing credibility before opening, the business required systems to manage reservations, customer communication, and future marketing efforts.
Approach
Working closely with the ownership team, I designed and built the website, implemented reservation systems, and created automated email communications to support guest engagement. I also provided guidance around digital marketing strategy to help establish a strong foundation for attracting and retaining customers after launch.
Outcome
Onda Alta launched with a polished digital presence and the systems needed to support daily operations. The result was a seamless reservation experience, consistent customer communication, and a strong foundation that helped support full dining rooms after opening.
Website Redesign • Brand Positioning • Messaging Strategy • Customer Experience
Challenge
Voquee had developed a platform that made it easy for customers to create video reviews, but the business was struggling to gain traction with the companies it was designed to serve. The messaging focused heavily on the content creation experience, making it difficult for potential clients to understand the business value behind the platform.
Approach
I redesigned the website and worked with the team to refine the brand positioning and messaging strategy. Rather than emphasizing the customer experience of creating content, we shifted the focus toward the benefits businesses would receive through authentic user-generated content, increased trust, and stronger customer engagement.
Outcome
The updated positioning gave Voquee a clearer value proposition and improved how the platform was presented to prospective clients. As a result, the business gained stronger traction with B2B audiences and developed a more confident, consistent approach to communicating its value online and during sales conversations.
Website Redesign • Ecommerce Strategy • CRM Implementation • Operational Systems
Challenge
Brick Mill Furniture had established itself in the market but was struggling to scale efficiently. The website required a complete rebuild, ecommerce performance was underwhelming, and the company's digital systems lacked structure. Marketing efforts, customer communication, and internal processes were fragmented across multiple platforms, making growth increasingly difficult to manage.
Approach
I led the redesign of the website, developed the company's digital strategy, and built the systems used to manage day-to-day operations. This included implementing HubSpot as a centralized platform, creating sales and customer service workflows, establishing standardized processes, improving ecommerce performance, and building the operational structure needed to support long-term growth.
Outcome
The result was a more efficient and scalable business supported by stronger systems, clearer processes, and improved customer experiences. During this period, Brick Mill experienced significant growth in website traffic and online sales while earning recognition on the Inc. 5000 list of America's fastest-growing private companies. Internally, the adoption of HubSpot and standardized workflows improved team efficiency, visibility, and consistency across customer interactions.
202%
Increase in Website Traffic
296%
Increase in Online Sales
Inc. 5000
Fastest Growing Private Companies
Website Redesign • Email Marketing Systems • CRM Implementation • Customer Communications
Challenge
Alderfer Lumber had built a strong reputation within the lumber industry, but its digital presence and customer communication systems had fallen behind. The website was outdated, email marketing was nonexistent, and customer interactions were managed through disconnected processes that made communication difficult to maintain consistently.
Approach
I rebuilt the website from the ground up, creating a more modern and user-friendly experience that better reflected the company's products and expertise. Alongside the website redesign, I implemented a Klaviyo email marketing system, established a CRM platform using Pipedrive, and developed a more structured approach to customer communications across multiple channels.
Outcome
The result was a stronger digital foundation that improved how Alderfer Lumber communicated with customers and managed ongoing relationships. With modern systems in place, the company was able to support increased sales activity, maintain more consistent customer engagement, and regularly deliver marketing content through multiple channels.
Over a Decade of Building Better Business Systems
Over the last 10+ years, I've worked with more than 250 businesses, entrepreneurs, and growing teams to improve customer experiences, strengthen operations, and build systems that support long-term growth.
My experience spans ecommerce websites, CRM implementation, customer journey design, email marketing systems, sales processes, and operational workflows across a variety of industries.
While every business is different, the goal is always the same: helping organizations create more clarity, consistency, and momentum through practical solutions that support both customers and teams.
250+
Businesses & Entrepreneurs Supported
10+
Years of Experience
Multiple
Industries Including Ecommerce, Hospitality, Building Materials & SaaS
CRM, Ecommerce & Marketing
Systems Built to Support Growth
Ready to Build Stronger Foundations?
Whether you're launching a new business, improving an existing customer experience, or building the systems needed to support future growth, I'd love to learn more about what you're working on.
The best projects begin with a clear understanding of your goals, your customers, and the foundation you've already built.