Ecommerce Experience Designer & Growth Partner

I’m Josh Moscatello, and I help brands grow with smart strategy, standout user experiences, and systems built to scale. All without losing the creative edge.

Let’s Connect

Recent Clients

Logo for Brick Mill Furniture featuring large stylized letters 'B' and 'M' with 'F' in a smaller font and the brand name 'Brick Mill Furniture' in black text.

Brick Mill Furniture

Brick Mill Craft Furniture was looking to grow quickly and needed a more scalable, streamlined online presence. One that could support sales growth while staying true to their handcrafted brand. I worked across their website, sales processes, and marketing systems to improve performance, enhance customer experience, and create more opportunities for engagement and conversion.

Role

  • Website and Brand Experience

  • Content & Engagement

  • Sales Process Optimization

  • Team Training & Adoption

262% increase in web traffic

296% increase in sales

Included in Inc 5000’s Fastest Growing Company 2025 List

Black and white logo for Alderfer Lumber & Live Edge, established in 1996, featuring a circular saw blade graphic.

Alderfer Lumber

Alderfer Lumber needed a more modern and effective digital presence. One that matched the quality of their work and made it easier for customers to engage. My focus was on rebuilding the website, creating high-quality content, and implementing a new communications system that improved customer interaction and internal efficiency.

Role

  • Website Rebuild

  • Content Creation

  • CommunicationSystem Implementation

UX-focused website

22% AOV Growth YOY

Logo with stylized crown and the text 'BEAM & BARON' in green font.

Beam & Baron

Beam & Baron was starting from scratch. No site, no products online, no clear brand identity. I partnered with the team on day 1 to build the entire digital foundation, from branding and ecommerce setup to product organization and sales strategy. The goal was to create a seamless, elevated experience for customers while giving the internal team the tools they needed to grow.

Role

  • Website build & Ecommerce

  • Brand Identity

  • Sales Strategy & Tools

Launched a fully custom ecommerce
brand

Grew to significant revenue momentum in under four months, with triple-digit MoM increases

Black silhouette of a dragon with the words 'ONDA ALTA' in blue beneath it.

Onda Alta

Opening soon in Manhattan, Onda Alta is an upscale Italian restaurant with bold ambitions. Blending coastal influences, refined culinary technique, and a storytelling-driven dining experience with its sights set on Michelin recognition. As they prepare to launch, Onda Alta needed a digital presence that matched the sophistication of the brand, helped communicate their vision, and supported guests in discovering, connecting with, and booking the restaurant. I worked across their website, digital strategy, and email ecosystem to help establish a strong foundation for launch, ensuring their online experience reflected the elegance and intention of the restaurant itself.

Role

  • Website Design & Launch Experience

  • Digital Marketing Strategy

  • Email Strategy & Automations

A polished, modern digital presence that reflects the quality of the brand

Clear guest journey supporting exploration, connection, and reservations

Automated email communications supporting engagement and booking consistency

Strategic guidance to confidently launch digital marketing efforts

Voquee logo with the word 'vogue' in red lowercase letters.

Voquee

Voquee is a video testimonial platform designed to help ecommerce brands collect and display authentic customer reviews. By allowing customers to leave text or video testimonials in a single click, Voquee streamlines the feedback process and helps brands share real human stories that build trust and credibility.

Role

  • Website Design & Launch Foundation

  • Brand Identity & Positioning

Defined brand voice, tone, and positioning for market entry

Created a strong digital identity aligned with trust, simplicity, and growth

Experience

Over 10+ Years of
Experience

After graduating from school, I spent time traveling and working, not just to see new places, but to figure out who I was and what I wanted to build. I eventually found myself working in sales, but the day-to-day routine left me feeling boxed in. I knew I wanted to do more than just sell, I wanted to help businesses grow. So I started working with small teams and individuals, helping them sharpen their strategy, connect with their audience, and scale with confidence.

Up to
282% Growth YOY

250+
Clients

Inc 5000
Growth Partner

What Clients Say

  • "Josh transformed our online presence completely. Our conversions have never been higher, and our customers love the new shopping experience."

  • "Working with Josh was a game-changer for our sales team. The automations he built freed us up to focus on getting new sales, instead of endless follow ups."

  • "The email strategy Josh developed for us generates more revenue than our entire paid advertising budget. Incredible ROI."

Ready to Grow Your Brand?

Let's discuss how we can work together to scale your ecommerce business with strategy, design, and systems that actually work.

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